6 ways to promote affiliate offers to your customer base

August 10, 2020
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August 10, 2020 Jason Hulott

Ways to add affiliate options to your marketing mix

I wanted to give you a number of different ideas and methodologies to promote affiliate offers. Some of these will take time and some of these can be quickly bolted on to your existing processes. Here are a range of options to help you promote affiliate products.

  1. Challenges

We have seen a massive increase in the number of 3, 5, 7, 14 or even 21 day challenges being produced on Facebook.

This is a fantastic way to drive revenue and sell more of your own product.

Recently, I’ve been thinking this could also be a great way to drive affiliate offers and affiliate sales. So, you could run a challenge for someone else’s product  – especially if there is a good margin or you have a vast amount of experience using someone else’s products where you can really add value in a challenge and help people.

So, challenges could be a way for you to drive additional revenue through affiliate offers.

  1. Webinars

Webinars are great ways of getting people into your funnel, and then getting them in to buying your own products. But they can also be used as a way to create revenue in to an affiliate offer.

Again, this has to really work with products and services that you’ve used and you know inside out. For example, a webinar on a piece of software could be: “How I used x piece of software to do Y”. You’ll need to be able to reflect and show that, and if you can also show some good results, you’ll be able to then refer people to that product.

You then can earn affiliate commissions.

I think webinars is a great one and obviously that also then builds your database in your own email list so it’s a good one to offer.   Not many people are doing affiliate-based webinars right now.

Plus, once you have recorded the webinar you have on demand facilities (to grow your lead database even more) or you could even then share on YouTube or Facebook.

  1. Upsells

Upsells are useful if you add them at the point of sale. So, once that sale has been made and the customer gets the “thank you” message having bought your product, you may find that you could then offer them an affiliate product that they would use in order to enhance their results from your service. What do I mean by that?

If you’re an SEO, or business consultant, perhaps you help clients with providing an SEO strategy document; an SEO audit; or, something similar. When they’ve paid for that, the next thing you could offer your clients straight away is an affiliate link into aHrefs or SEMRush, or one of the SEO tools you use that has an affiliate programme.

That could be an option for you as an upsell to basically gain some more commission out of people that are already buying from you.

  1. Resource Pages

The trusty the old resource page. We tend to find that most companies don’t use resource pages, and we think that they should. Some of the big affiliates and, dare I say super affiliates, in the space use resource pages very, very well.

A resource page is exactly what it says in the tin. It’s a plethora of resources that you use in your business that you can share and promote to other people to say that they’ve worked for you..

But don’t simply have a page full of links.  Because that’s naff, and that won’t get you anywhere.

What you need to do is you need to create section. For example, if I’m going to talk about software I’m going to talk about email software, I’m going to talk about SEO software  I’m going to talk about PPC tools, whatever it may be. We need to break those down into subsets so that you’d have a subset of products and tools for that section. You write original content, describing what the product is, what it can do for you and, at that point, I would add any kind of discount code you have.

I have seen some great resources pages broken out into sub pages like a directory of services.  It can work really well.

So, all your affiliate links that are on your site could theoretically be on that one page or section. Your resources page is very, very important, and a very useful place to send people.

  1. Articles

You may have a blog or an knowledge bank. You could be guest posting so you may actually put this out on someone else’s site. Or, you may be cross-syndicating content on places like LinkedIn and Medium.

Articles can be a great way to drive traffic into affiliate offers. And that could be something as simple as a Top 10 post. Listicles rock!

You could write something like “The top 10 WordPress plugins” or “The top five pieces of SEO Software”. Or, if we want to get in to something non-business related “The top five protein shakes” or “Top 10 running shoes”. That could be an option.

You could write reviews, where you could review a product, and provide an in-depth analysis of a product that you’ve bought.

You can also write a “How to”. So, how to do a particular thing. You could say, write an article about “How to capture email addresses on your website” or “How to do something else” – whatever it may be. You could then provide a detailed guide with screenshots and then link out to the affiliate products mentioned.  “How to” content works fantastically well.

  1. Lead Magnets

Offering a lead magnet, as an opt-in download, is a great way to build your email list. One thing that I suggest some people should do is create a lead magnet that actually generates income.

So not only is it an introduction to your business and your services but there could be relevant – and I stress the word relevant – affiliate offers built into that lead magnet.  Why?  Because there will be people that land and download that that will not work with you. They don’t want to work with you, they just want your free stuff.

So, give them free stuff, but then at the back of that, if you tie it in nicely enough, you can send people straight through to some of these core products that you use anyway. They will have an affiliate link, and they click on and they buy them, and you get paid a commission.

This is a great way of adding some kind of additional automated revenue stream into your processes.

Summary

This has been just a quick look at six potential options that you may or may not want to consider. There’s a whole bunch more. The main thing that we suggest is to keep it relevant to your audience. Don’t try and mislead anybody. If it looks like an affiliate link, smells like an affiliate link and, sounds like an affiliate link – it’s an affiliate link.

Make sure that you’re disclosing that information but also make sure you’re adding value to the journey. Affiliate links don’t cost the user any more money. So it’s not going to cost the user any more to use your affiliate link – in fact it could save them money if you manage to get a discount. It’s basically a marketing expense by the business, and you’re getting rewarded for making that referral.

You should also notice that none of these ideas will turn your site into some kind of banner flashing flea market – this is about using affiliate offers in a more integrated and effective way.

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Jason Hulott

Jason is a 20 year veteran of affiliate and digital marketing. Currently runs Speedie Consultants Limited, a Digital agency for finance and insurance companies. This has included running affiliate programmes and promoting affiliate offers for the last 20 years.
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