Gravity Forms Plugin

March 8, 2021
Posted in Plugins
March 8, 2021 Jason Hulott

Add Complex Forms and Calculators to your Website


Gravity Forms aims to make it simple to create professional-looking forms and embed them in your WordPress site. The plugin comes with 30 different predefined field types, including upload fields in case you need users to include ID or images.  Conditional logic is available, to only display those fields which are relevant, based on previous data.

If working with complex, multi-page forms you can allow users to save partially completed entries, for later use. Calculator functions can be built into the forms you produce, allowing for easy quotes and price comparisons.

Gravity Forms uses multiple anti-spam facilities, including Akismet, Recaptcha and Captcha to thwart bots and farms. Additionally, you can limit the number of forms that can be submitted in a specific time period. This both limits spam and manages your time by keeping your applications or queries to a manageable level. Auto-responders can notify you whenever a form is submitted if that’s your preference, so you can stay on top of your workload.

This plugin is compatible with many popular extras, including Trello, Slack, PayPal and MailChimp. Additionally, there are numerous official addons from Gravity, with an extensive library of third-party extras created by the community.

Prices start from $59/year for 1 site to $259 over unlimited sites for the Elite tier. Professional and Elite licence holders get access to progressively more addons, beyond the basic account list.

Features and Benefits

  • Mobile-friendly forms
  • Try before you buy demo
  • Hubspot partners
  • Customisation available via a Codeable developer partnership
  • Support for active subscribers (US working hours)
  • Strong community of developers
  • Large library of integrations, clearly laid out by licence level

How to Use Gravity Forms

Gravity Forms’ website features a chatty and fairly comprehensive “new readers start here” for the basics of installing and getting set up. Assuming you are confident about installing WordPress plugins, your first proper step is going to be to open one of the template forms all licence holders have access to.  These templates are downloaded in .json format and then need to be imported into WordPress via the Forms option on the dashboard.

Since all Gravity Forms templates are fully customisable, this makes it easy to get to know the layout and functionality of the forms editor. Once you’ve had a play with tweaking a template, you can start building something more complex and useful. Some of these forms require specific functions to be enabled and once again the tutorial list has you covered. You can find guides on building registration, survey, quotation and donation forms, using the templates provided.


Gravity Forms pushes a friendly and chatty vibe in their product, making it easy to get to grips with. Don’t be fooled, though, it’s a very powerful tool and will cover most of your form-building needs on your WordPress site. There is a strong community of users who are producing extensive lists of third-party addons in addition to the in-house developers, and the list of integrations with standard WordPress plugins is impressive, with each licence tier being clearly laid out so you can buy exactly what you need.

Jason Hulott

Jason is a 20 year veteran of affiliate and digital marketing. Currently runs Speedie Consultants Limited, a Digital agency for finance and insurance companies. This has included running affiliate programmes and promoting affiliate offers for the last 20 years.

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