Introduction

When you get a visitor to your site, Logic Hop gives them a personalised message based on the data profile it’s built for them. Better personalisation makes your site more relevant to your customers and boosts your conversion rates. Without Logic Hop your content will be delivered in exactly the same way to each visitor, forcing you to use general messages, which have less impact on the reader.

For example, geolocation means that your site can identify where a visitor physically is and offer a CTA that ties to that location, be that state or country as applicable. It can identify if they are a new visitor or a returner; if the latter, when were they last on the site and if they have looked at what you’d like them to buy. Logic Hop gathers data from a range of sources and puts together the right messages to encourage sales.

Payment plans start at $199/year for 1 site, up to unlimited sites for developers, marketers and agencies, at $999. Plans can be upgraded as your needs grow and all include email-based customer support.

Features and Benefits

• Integrated data sources such as Google Analytics, Gravity Forms and WooCommerce
• Most integrations are free on all plans, while some are only available on the upper tiers
• Extensive video tutorials to walk you through the integrated processes
• Data is anonymised but can be linked to recurring visitors via a cookie
• Pre-made personalisation recipes
• Generate your own recipes
• Localised storage or off-site data plan at extra cost

How to Use Logic Hop

To start with, decide if you’re going to store personalisation data locally or off-server (at a higher annual cost). Once you’ve purchased and installed the Logic Hop plugin you can set local storage settings (if using them). You can get going with the plugin using the predefined logic recipes but you can also start building your own. These can be built entirely from scratch or you can modify the predefined recipes and treat them as templates.

Logic Hop works with a range of integrated tools; most of these come as a free add-on to the plugin, though you do need to have a licence for those you want to use. Some of these integrations, such as Gravity Forms, require you to have an off-site data plan for Logic Hop. Fortunately, the detailed tutorials on setting each of these up include the requirements and are available before you make your purchase.

Summary

Logic Hop, with the right integrations, can track users as they move between devices and offer the same degree of personalisation on mobile as on desktop. The default personalisation recipes give site owners a good start to build off and the extensive tutorials, both written and video show how to use the powerful features of the plugin.

It’s worth noting that although there is an annual licence fee, this gains you access to support, updates and integrations. If you allow it to lapse, the basic plugin and any open-source addons will continue to function indefinitely.