Viral giveaways are a great traffic driver, thanks to offering entrants incentives for sharing the draw on social media. RafflePress gives you all the tools you need to run giveaways and competitions on your self-hosted WordPress site.
The RafflePress plugin integrates with your email and marketing resources, so the competition entries can build your mailing lists for future promotions. Entrants can gain entries and you can gain extra followers and promoters by sharing the competition across both all social media platforms and virally. Refer-a-friend gives your visitors unique links to share with their friends and family directly and across their social media.
Pricing for RafflePress starts at $39.20 for a single site with basic tools, up to $159.20 on up to 20 sites and the full range of advanced tools and integrations. Alternatively, a one-off fee of $359.20 gets you a lifetime membership that functions across unlimited sites, with lifetime support, updates and no ongoing subscription fees.
The Basic level lets you set up unlimited draws with unlimited entrants, multiple prizes and a gallery of prize images. Higher tiers give you more integrations and ways to enter and automate the giveaway process.
Features and Benefits
- Drag and drop giveaway designer
- Mobile-friendly competitions
- Dedicated competition landing page to keep visitors focused
- Free entries to comply with Facebook and Twitter T&C
- Social media integration
- Viral sharing tools at higher subscription tiers
- Fraud prevention
- Extra entries can be earned by actions
- Simple setup
How to Use RafflePress
Once you’ve installed RafflePress, you can set up your first giveaway easily, either starting from scratch or using one of their templates. These templates are designed with specific goals in mind and the requirements for entry are focused on these. A pre-launch giveaway sets you up to boost your social media followers and grow your mailing list ahead of launching your site. A template designed to grow a specific social media channel will have actions based around like, sharing and subscribing posts on that channel; a YouTube-growing giveaway might put the answer to a giveaway question inside a video for extra entries, for example.
Once you’ve selected your type of giveaway, you can name it and list the prize. An image is optional but aids engagement. Then you need specific start and end times. Including the timezone is vital, especially if your giveaway is available across the net. Then, define the actions that will get extra entries; sharing posts will get you more engagement, asking people to post themselves drives traffic and getting them to visit, follow or like your pages is geared towards increasing your subscriber base.
When you’re happy with the giveaway, hit “publish” and it will go live.
RafflePress has an extremely simple premise but the list of options when setting up giveaways makes it a highly effective tool for targeting growth in the areas you want.