With WooCommerce Wholesale Pro from Barn2 you can define an area for your wholesale customers that isn’t visible to your retail customers. Meanwhile, your retail customers can shop normally without seeing any of the discounts or quantities that B2B customers are entitled to. The plugin lets you run both shops side by side.
You can run a wholesale service manually but this is usually slow and unfriendly as orders have to be taken independently of the shop site, processed by hand and invoices sent out. Wholesale Pro builds in any appropriate discounts you offer B2B customers, with the same or different product ranges that your retail customers are buying. There is no coding required, and you can have a wholesale area up and running in around 15 minutes.
Barn2 are a husband and wife business operating out of the UK, with a team spread across 5 countries to provide their coding and support services. All the licences come with a free 14-day trial and a 30-day money-back guarantee. Wholesale Pro starts at £69 for a single site, where your wholesale customers will see their prices in your regular store layout. For £109 your site can run both Wholesale Pro and Product Table, giving you an entirely separate experience for your wholesale customers and a bulk-buy order form.
Features and Benefits
- Create Wholesale roles with access to wholesale pricing
- Automatic approval on application or manual vetting for new wholesale customers
- Convert retail customers to wholesale buyers
- Offer discounts across the whole site or break it down to categories or individual products
- Tested on the most popular themes but designed to work with any
- Limit access to wholesale product categories
- Different payment options for B2B customers visible to the Wholesale roles
How to Use Wholesale Pro
After installing the plugin alongside your WooCommerce store, allocate your wholesale login and store pages. Decide whether customers will be able to register as wholesale buyers automatically or if you will hold their applications for manual approval. Then start creating Wholesale roles. You need at least one but if you want to offer different discounts – for example to larger companies, or to schools – you can create unlimited roles to break down your buyers.
The plugin comes with form emails to send to your buyers, and these can be customised as you wish. Once those are done you can start defining your discounts, broken out by global, category and product and by role if you’ve set multiples. These are assigned in the order of product, category and global discounts, so your customers will always see the correct price.
Finally, define your payment and shipping options for each wholesale role; by default your wholesale customers will see the standard retail options. When you’re happy with it, set the wholesale site live.
Wholesale Pro offers a seamless shopping experience for wholesale customers without needing to handle everything manually, with the back and forth on discounts and quantities that entails. It makes use of the WooCommerce infrastructure to handle stock levels and payments while allowing you to customise those options for the convenience of your B2B customers.
The best experience for wholesale buyers is when they have their own view, geared to the needs of bulk-buying. To that end, it is perfectly sensible that Barn2 offer a package deal of Wholesale Pro with Product Table so you can have a very business-focused area right from launch.